Bolland & Lowe has revealed the new branding for Liverpool’s Everyman and Playhouse theatres.
The Liverpool agency has been working alongside an in-house marketing and artistic team to establish a “new sense of self-identity” which will be rolled out in print and online.
“We are also producing a full design audit that covers all print and media outputs, which will form the basis of our strategical approach to all their creative requirements. Its such an exciting time to be involved with this organisation as we will be working with them on the run up to the reopening of the Everyman in 2014,” said studio director, Joe Bolland.
Bolland & Lowe won a competitive pitch for the work, following Uniform’s decision to resign the account after 4 years.
“John [Lowe] and Joe have really taken time to understand our business needs since we appointed B&L as our Creative Partner back in the summer. Since then they’ve worked closely with our team to deliver a fresh new look and approach for the theatres,” explained Sarah Ogle, communications and sales director.
“We’ve valued their ideas and the creative conversations around how to take the theatres into the future, as we bring the Everyman & Playhouse back together. B&L have made a real difference to help us on the journey towards re-opening the Everyman next year and are a real pleasure to work with. We love what they’ve created to date and are very much looking forward to our future partnership.”
They are now working on campaigns for Everyman’s youth programme, its food offering and corporate memberships.
“We have wanted to work with the Everyman and Playhouse for some time now and it’s such an exciting time for everyone involved. On a personal level, theatre is a passion of mine and as a team, we are delighted to be named their creative partner,” added Lowe.
“This tops a great year for us working with such a key asset to Liverpool’s culture sector in our tenth year of business.”
