Manchester City renews Heineken deal
Dutch drinks brand Heineken will remain Manchester City’s official UK beer partner on match days and during concerts until the end of 2018.
The 4-year extension builds on an 18 year relationship which began at Maine Road.
“We are delighted to extend our partnership with one of the most ambitious clubs in world football. Teaming up with Manchester City presents a unique opportunity to showcase our unrivalled portfolio of cider and beer brands to over 47,000 spectators, while trialling and developing new product and dispense innovation throughout the Etihad Stadium’s state-of-the-art bars and hospitality facilities,” stated Heineken UK’s, on-trade managing director, Lawson Mountstevens.
Heineken, now in its 136th, year has its biggest brewery in Moss Side.
Manchester City has rolled out a series of beer-based innovations for this season, not least 15 “beer buggies” and a tap system that can pour a pint in 6 seconds.