The independently-owned company, Ffrees Family Finance, which only launched last year, has recruited four new members of staff to help plan and manage its core B2B and B2C promotional activities.
The four, marketing manager, Debbie McDermott and marketing execs Simon Bloomfield, Tom Fletcher and Zoe-Louise Bell, will be based at the company’s head office in Sheffield.
Ffrees Family Finance offers an electronic account targeting ‘hard-working, cash squeezed families’ who are persuaded to sign up to the free account with the promise of ‘saving money as they spend’.
The facility offered combines an electronic account, a payment card and a savings plan. Members are offered deals on well-known hight street brands which with their chip and pin card, they then buy. Rebates, called Ffrees, are then earned, which can be as high as 33% and are saved automatically in the savings account.
The company claims to have over 300 brands now participating, including Kuoni Holidays, Boots, Laura Ashley, Samsung, O2 and Lark Insurance. Ffrees also recently acquired Leeds-based OscarUK, which targets the over 50s with concessions.
The new investment in the company’s marketing activities, follows on from the recent news that the former First Direct chief executive, Alan Hughes, was to join the company as its chairman. Also on the board are the founder and CEO Alex Letts and ex First Direct commercial director Peter Simpson.
The marketing team will be implementing various B2B and B2C campaigns and will also manage the PPC, SEO campaigns, PR activity and marketing promotions.
Simpson said: “Our new colleagues are great additions to the team and will help us to deliver efficient and integrated marketing campaigns. It’s an exciting time for the company as we continue to grow, creating new services for customers. The team will be working closely with our customer base to ensure we are communicating the benefits of Ffrees in the most effective way possible.”
