H&M has released a hilarious full-length film starring David Beckham and Kevin Hart.
In the film, which is nearly seven minutes long, American comedian Hart attempts to prepare, method-style, for the lead role in a new movie, I Beckham.
The former Manchester United footballer and comedian wear matching outfits, take matching ice baths, and use the same toothbrush.
It promotes H&M’s Modern Essentials selected by David Beckham range, which launches online on October 1.
Watch the ad below:
London agency Adam & Eve/DDB created the film, with Fredrik Bond directing through Sonny London.
Patrick McClelland and Feargal Ballance were the creative directors on the campaign, with Richard Brim as the executive creative director. It was edited by Marshall Street Editors with post-production by The Mill.
The Marketing Arm’s Manchester operation handled the talent negotiations for Kevin Hart.
