Adam is MD of marketing automation platform Force24, which he founded in 2010 and now supports more than 5,000 individual users.
Leeds-based Force24 is a fast-growing platform which employs more than 80 marketing experts. The adaptable technology responds to audiences’ needs, and is underpinned by the support provided by the dedicated team.
Oldfield has previous experience working at ThinkOTB, where he was owner and director. He explained the lessons he’s learnt throughout his career…
Which single daily habit or practice could you not do without?
A strict morning routine. I’ve never really dedicated any time to breakfast before but during these past few months I’ve made a point of creating a better start to my day with healthier food and a quick workout – it’s been a revelation in terms of concentration.
What’s been your luckiest break?
I believe everything comes down to hard work over luck but, in this sense, meeting my now-business partner, Nick Washbourne, was a crucial moment for Force24. We were introduced via a mutual client and we’re still going strong 10 years later!
What’s your best failure?
Meeting Nick Washbourne! The business he worked for was considering buying my business, but it fell through. However, I approached him afterwards and asked if he’d like to join me at Force24.
What is the best investment you’ve ever made, either financial or time?
We dedicate many of our resources and time into the features that we develop – and roll out – for our marketing automation platform. We’ve recently secured a £4.8 million investment to further enhance our product, bolster the workforce and continue to help UK marketers as much as we can, which is testament to the efforts we’ve put in to get to this point.