Ahoy rebrands music agency WMSync

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by Stephen Chapman

Sheffield music agency, WMSync has been rebranded as Music X Film by Ahoy.

The company helps filmmakers and creatives find music soundtracks for their productions.

Ahoy was brought in to do a full brand refresh, including on a new brand name and strapline.

“The new name Music X Film summed up exactly what this company was about, and what it was for. The brand statement became the company’s new strapline – Music To Move You – and this idea informed the entire visual identity,” explained Ahoy.

The “x” is used as a marker across the website and changes to play, record and pause symbols.