Here is the full list of winners from last night’s Northern Marketing Awards 2016, in association with Click Consult, held at the Hilton in Manchester.
Best B2B Campaign
Winner: Savvy Marketing & Pepsi Max – Meet Ups, an On-Trade Education Programme
Also nominated:
BDB & MIDEL – Safety Inside Branch Relaunch
Foundry Healthcare & Premier Veterinary Group – Premier Pet Care Plan
gyro & Marshalls – Paving Perspectives
Momentum Worldwide & Microsoft – Future Decoded
Mustard – Making a difference to your Summer
Refinery & Magnet Trade – Brand Repositioning ‘Trade is our business’
Stein IAS & Juniper Networks – Instant Evolution
Stein IAS & Trelleborg Marine Systems – Measurable Marketing Quality
Best B2C Campaign
Winner: Manchester Airport & Hainan Airlines – Lands at Manchester with the new Beijing air service
Also nominated:
438Marketing & VIP Electronic Cigarette – The Great VIP Giveaway
Cheshire East Council – Roald Dahl’s Tremendous Adventures at Tatton Park
Momentum Worldwide & ASDA – Minions Retailtainment
PHD & AG Barr – Rubicon It’s a Family Thing
PHD, Disrupt and Multiply & AG Barr – KA Crossing the Mainstream
Savvy Marketing & Johnson & Johnson – Listerine Advanced White Mouthwash, Free Lipstick Promotion
Savvy Marketing & Warburtons – Giant Crumpets Launch
Best Food & Drink Campaign
Winner: PHD & AG Barr – Rubicon It’s a Family Thing
Also nominated:
ilk & Little Valley Brewery – Launching EU Beers for the Undecided Masses
PHD, Disrupt and Multiply & AG Barr – KA Crossing the Mainstream
Refresh PR & STM Photography – Food Porn Awards
Savvy Marketing & Britvic – Pour More Flavour: Activating the Britvic Portfolio on-trade at Christmas
Savvy Marketing & Kerry Foods – Richmond Sausage Sponsorship of Britain’s Got Talent
Savvy Marketing & Britvic – Thirst Thrillers: Britvic Halloween Activation
Venn Digital & JW Lees – The Great JW Lees Beer Hop
Best Not-For-Profit Campaign
Winner: Catapult PR & One Britain One Nation – ‘Count Me In’
Also nominated:
Click Consult & Oxfam – Bloggers Against Poverty
Different & Visit County Durham – Durham Place of Light
Everton in the Community & Kenyon Fraser and Brickhouse Production – Proud to be Blue
ilk & WorldSkills UK – The Skills Show, The Skills Journey
Key 103’s Cash for Kids – Superhero Day 2016 On behalf of When You Wish Upon A Star
Lake District National Park Authority – ‘An Evolving Masterpiece’ (The Lake District World Heritage Bid Campaign)
MC2 Manchester – Business Heavyweights
Best Professional/Financial Services Campaign – sponsored by Orchard
Winner: Latitude & London & Country Mortgages – Scientific Content Marketing: Generating Evergreen ROI
Also nominated:
438Marketing & Willis Towers Watson – The ‘LifeSight’ at the End of the Tunnel
Brian Alfred – Nice One Brian!
CDS & Aberdeen Asset Management – Thinking Aloud. Aberdeen Asset Management and CDS.
Jaywing & Profusion & First Direct – Personal Loans Made More Personal
MediaCom & The Co-operative Insurance – The Hub
myclever Agency & The Co-operative Bank – It’s Good to be Different
The SimplyBiz Group – The SimplyBiz Universe
Best Property & Construction Campaign
Winner: Return On Digital & Canopies UK – Driving Home Improvement Leads in a Competitive Market
Also nominated:
Blaze Marketing & M&G Real Estate – Union Square Campaign
Cool Blue Brand Communications & Fusion Lifestyle – Newcastle City Pool and Turkish Baths
Galley Properties – The Property Service That Works
gyro & Marshalls – Marshalls Register
Refinery & Magnet Trade – Brand Repositioning ‘Trade is our business’
Refresh PR & Continental Underfloor – Heating Installer of the Year Awards
Urban Splash – Launching house
Best Retail (On and Off-line) Campaign – sponsored by Better Placed
Winner: Maynineteen & Hammerson Plc – Your 5
Also nominated:
Click Consult & Lloyds Pharmacy Online Doctor – The Most Visible Online Healthcare Supplier
Cool Blue Brand Communications & Duresta – Matthew Williamson
Mediaworks & Clifton Cameras – SEO Campaign
Momentum Worldwide & ASDA – Hydrate Mr.Glug with Evian
Momentum Worldwide & ASDA – Minions Retailtainment
Summit & Boohoo – Doubling Revenue from PLAs
Best Sport Campaign
Winner: Everton Football Club – ‘Nothing Will Be The Same’ 2016/17 Season Ticket Campaign
Also nominated:
gyro & Les Mills – Relationships Beyond Memberships
Mediaworks & Freeze Pro Shop – PPC Campaign
Savvy Marketing & Reebok – NHL All-Star Campaign
Best Tourism & Leisure Campaign
Winner: The Daffodil Hotel & Spa Re-Launch Campaign 2016
Also nominated:
Access & The London Legacy Development Corporation – ‘On This Day’ Summer Campaign for QEOP
Blush Create & Old Royal Naval College – There’s More to… ORNC
CreativeRace & Icelolly.com – Compare. Call. Save.
Holdens & Allied London – Experiential Marketing: Tee Party Mini Golf in Spinningfields
Manchester Airport & Hainan Airlines – Lands at Manchester with the new Beijing air service
Marketing Liverpool – It’s Liverpool Magazine
Best CSR Campaign
Winner: Markettiers & The Co-operative Bank – My Money, My Life
Also nominated:
University of Central Lancashire – The UCLan and Ri Young Scientist Centre
Best Low-Budget Campaign
Winner: Jaywing & Profusion & First Direct – Personal Loans Made More Personal
Also nominated:
Healthier Futures – Smokefree Summer Initiative, Creating Smokefree Family-Friendly Events and Spaces
iMP & O2 – Refresh ‘Dog & Bone’
Markettiers & The Co-operative Bank – My Money, My Life
National Museums Liverpool – Pre-Raphaelites: Beauty and Rebellion Exhibition
Savvy Marketing & Britvic – J20 New Flavour Activation
Savvy Marketing & TalkTalk – UFO Sales Hubs
Stein IAS & Trelleborg Offshore – Taking Marketing Value to the Next Level
The Daffodil Hotel & Spa Re-Launch Campaign 2016
Best Direct Mail Campaign
Winner: Construction Marketing Experts & Shanco Contracts – Stress-free Groundworks Solutions
Best Outdoor Advertising Campaign – sponsored by PinPointer
Winner: Havas Media Manchester & BBC Three and SyncSpot – Tackling Millennials’ boredom to launch BBC Three Online
Best Social Media Campaign
Winner: Mosquito & Zoflora – Pink Grapefruit Machine Facebook App
Also nominated:
Creo Communications & Sunderland Business Group – #WearHere
Democracy & Hi-PRO – No whey! Making High Protein Peanut Butter a Supermarket Staple
Havas Media Manchester & BBC One – From #LastOrders to Lock in, How The BBC Used Social Media to Hook 16-24 year old Viewers into Eastenders
Key 103 – Heartless Hotline
One & Gorenje – #FoodSimplified
Rumpus & CBL’s Perfectly Clear – ‘No S**** Science’
Best Use of Research or Insight Campaign
Winner: Summit & Argos – Generating a 21% year on year increase in revenue by tailoring marketing activity to seasonal patterns
Also nominated:
Diva Creative & Darlington Borough Council – Awesome Ways to Travel
Everton Football Club – ‘Nothing Will Be The Same’ 2016/17 Season Ticket Campaign Havas Media Manchester & BBC Three and SyncSpot – Tackling Millennials’ boredom to launch BBC Three Online
ilk & StudentCom – The Great Expectations of Generation Z, driving change in higher education
Refinery & Amplifon – ‘Life’s better when you hear better’
Savvy Marketing & Johnson & Johnson – Listerine Advanced White Mouthwash, Free Lipstick Promotion
Best In-House Team
Winner: The University of Manchester
Also nominated:
Connect Health
intu Trafford Centre
National Museums Liverpool
Best Small Agency (Up to 30 employees)
Winner: Finn
Also nominated:
Diva Creative
GIG Retail
Only
Reckless
Refresh PR
Return On Digital
TMC Strategic Communications
We Are Boutique
Best Large Agency (31 or more employees)
Winner: Mediaworks UK
Also nominated:
Click Consult
Latitude Digital Marketing
MC2 Manchester
Momentum Worldwide
Refinery Marketing Communications
Social Chain
Stein IAS
