20 October 2016

The Northern Marketing Awards 2016: The Winners

by David Prior

Here is the full list of winners from last night’s Northern Marketing Awards 2016, in association with Click Consult, held at the Hilton in Manchester.

Best B2B Campaign

Winner: Savvy Marketing & Pepsi Max – Meet Ups, an On-Trade Education Programme

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Also nominated:
BDB & MIDEL – Safety Inside Branch Relaunch
Foundry Healthcare & Premier Veterinary Group – Premier Pet Care Plan
gyro & Marshalls – Paving Perspectives
Momentum Worldwide & Microsoft – Future Decoded
Mustard – Making a difference to your Summer
Refinery & Magnet Trade – Brand Repositioning ‘Trade is our business’
Stein IAS & Juniper Networks – Instant Evolution
Stein IAS & Trelleborg Marine Systems – Measurable Marketing Quality

Best B2C Campaign

Winner: Manchester Airport & Hainan Airlines – Lands at Manchester with the new Beijing air service

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Also nominated:
438Marketing & VIP Electronic Cigarette – The Great VIP Giveaway
Cheshire East Council – Roald Dahl’s Tremendous Adventures at Tatton Park
Momentum Worldwide & ASDA – Minions Retailtainment
PHD & AG Barr – Rubicon It’s a Family Thing
PHD, Disrupt and Multiply & AG Barr – KA Crossing the Mainstream
Savvy Marketing & Johnson & Johnson – Listerine Advanced White Mouthwash, Free Lipstick Promotion
Savvy Marketing & Warburtons – Giant Crumpets Launch

Best Food & Drink Campaign

Winner: PHD & AG Barr – Rubicon It’s a Family Thing

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Also nominated:
ilk & Little Valley Brewery – Launching EU Beers for the Undecided Masses
PHD, Disrupt and Multiply & AG Barr – KA Crossing the Mainstream
Refresh PR & STM Photography – Food Porn Awards
Savvy Marketing & Britvic – Pour More Flavour: Activating the Britvic Portfolio on-trade at Christmas
Savvy Marketing & Kerry Foods – Richmond Sausage Sponsorship of Britain’s Got Talent
Savvy Marketing & Britvic – Thirst Thrillers: Britvic Halloween Activation
Venn Digital & JW Lees – The Great JW Lees Beer Hop

Best Not-For-Profit Campaign

Winner: Catapult PR & One Britain One Nation – 'Count Me In'

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Also nominated:
Click Consult & Oxfam – Bloggers Against Poverty
Different & Visit County Durham – Durham Place of Light
Everton in the Community & Kenyon Fraser and Brickhouse Production – Proud to be Blue
ilk & WorldSkills UK – The Skills Show, The Skills Journey
Key 103's Cash for Kids – Superhero Day 2016 On behalf of When You Wish Upon A Star
Lake District National Park Authority – ‘An Evolving Masterpiece’ (The Lake District World Heritage Bid Campaign)
MC2 Manchester – Business Heavyweights

Best Professional/Financial Services Campaign - sponsored by Orchard

Winner: Latitude & London & Country Mortgages – Scientific Content Marketing: Generating Evergreen ROI

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Also nominated:
438Marketing & Willis Towers Watson – The ‘LifeSight’ at the End of the Tunnel
Brian Alfred – Nice One Brian!
CDS & Aberdeen Asset Management – Thinking Aloud. Aberdeen Asset Management and CDS.
Jaywing & Profusion & First Direct – Personal Loans Made More Personal
MediaCom & The Co-operative Insurance – The Hub
myclever Agency & The Co-operative Bank – It's Good to be Different
The SimplyBiz Group – The SimplyBiz Universe

Best Property & Construction Campaign

Winner: Return On Digital & Canopies UK – Driving Home Improvement Leads in a Competitive Market

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Also nominated:
Blaze Marketing & M&G Real Estate – Union Square Campaign
Cool Blue Brand Communications & Fusion Lifestyle – Newcastle City Pool and Turkish Baths
Galley Properties – The Property Service That Works
gyro & Marshalls – Marshalls Register
Refinery & Magnet Trade – Brand Repositioning ‘Trade is our business’
Refresh PR & Continental Underfloor – Heating Installer of the Year Awards
Urban Splash – Launching house

Best Retail (On and Off-line) Campaign - sponsored by Better Placed

Winner: Maynineteen & Hammerson Plc – Your 5

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Also nominated:
Click Consult & Lloyds Pharmacy Online Doctor – The Most Visible Online Healthcare Supplier
Cool Blue Brand Communications & Duresta – Matthew Williamson
Mediaworks & Clifton Cameras – SEO Campaign
Momentum Worldwide & ASDA – Hydrate Mr.Glug with Evian
Momentum Worldwide & ASDA – Minions Retailtainment
Summit & Boohoo – Doubling Revenue from PLAs

Best Sport Campaign

Winner: Everton Football Club – 'Nothing Will Be The Same' 2016/17 Season Ticket Campaign

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Also nominated:
gyro & Les Mills – Relationships Beyond Memberships
Mediaworks & Freeze Pro Shop – PPC Campaign
Savvy Marketing & Reebok – NHL All-Star Campaign

Best Tourism & Leisure Campaign

Winner: The Daffodil Hotel & Spa Re-Launch Campaign 2016

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Also nominated:
Access & The London Legacy Development Corporation – ‘On This Day’ Summer Campaign for QEOP
Blush Create & Old Royal Naval College – There’s More to… ORNC
CreativeRace & Icelolly.com – Compare. Call. Save.
Holdens & Allied London – Experiential Marketing: Tee Party Mini Golf in Spinningfields
Manchester Airport & Hainan Airlines – Lands at Manchester with the new Beijing air service
Marketing Liverpool – It's Liverpool Magazine

Best CSR Campaign

Winner: Markettiers & The Co-operative Bank – My Money, My Life

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Also nominated:
University of Central Lancashire – The UCLan and Ri Young Scientist Centre

Best Low-Budget Campaign

Winner: Jaywing & Profusion & First Direct – Personal Loans Made More Personal

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Also nominated:
Healthier Futures – Smokefree Summer Initiative, Creating Smokefree Family-Friendly Events and Spaces
iMP & O2 – Refresh 'Dog & Bone'
Markettiers & The Co-operative Bank – My Money, My Life
National Museums Liverpool – Pre-Raphaelites: Beauty and Rebellion Exhibition
Savvy Marketing & Britvic – J20 New Flavour Activation
Savvy Marketing & TalkTalk – UFO Sales Hubs
Stein IAS & Trelleborg Offshore – Taking Marketing Value to the Next Level
The Daffodil Hotel & Spa Re-Launch Campaign 2016

Best Direct Mail Campaign

Winner: Construction Marketing Experts & Shanco Contracts – Stress-free Groundworks Solutions

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Best Outdoor Advertising Campaign - sponsored by PinPointer

Winner: Havas Media Manchester & BBC Three and SyncSpot – Tackling Millennials’ boredom to launch BBC Three Online

Best Social Media Campaign

Winner: Mosquito & Zoflora – Pink Grapefruit Machine Facebook App

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Also nominated:
Creo Communications & Sunderland Business Group – #WearHere
Democracy & Hi-PRO – No whey! Making High Protein Peanut Butter a Supermarket Staple
Havas Media Manchester & BBC One – From #LastOrders to Lock in, How The BBC Used Social Media to Hook 16-24 year old Viewers into Eastenders
Key 103 – Heartless Hotline
One & Gorenje – #FoodSimplified
Rumpus & CBL’s Perfectly Clear – ‘No S**** Science’

Best Use of Research or Insight Campaign

Winner: Summit & Argos – Generating a 21% year on year increase in revenue by tailoring marketing activity to seasonal patterns

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Also nominated:
Diva Creative & Darlington Borough Council – Awesome Ways to Travel
Everton Football Club – 'Nothing Will Be The Same' 2016/17 Season Ticket Campaign Havas Media Manchester & BBC Three and SyncSpot – Tackling Millennials’ boredom to launch BBC Three Online
ilk & StudentCom – The Great Expectations of Generation Z, driving change in higher education
Refinery & Amplifon – ‘Life’s better when you hear better’
Savvy Marketing & Johnson & Johnson – Listerine Advanced White Mouthwash, Free Lipstick Promotion