Corporation Pop to create Virtual Reality experience for Future PLC

Stephen Chapman's picture
by Stephen Chapman

Corporation Pop has been brought in to create a 3D virtual reality experience for publisher, Future PLC.

The Manchester agency will use the Samsung Gear VR platform to promote its tech and entertainment brands including TechRadar, T3, PC Gamer, GamesRadar+ and Creative Bloq.

“We’re very excited to be working with one of the world’s most innovative media companies on a project that uses emerging technology to reinforce their brand proposition in a truly unique way,” said Dom Raban, managing director at Corporation Pop.

“Creating a 3D virtual environment rather than simply using a 360 video allows for much greater immersion and versatility in terms of what we can do. It will add the wow factor too.”

Nada Khalil, the interim commercial marketing director at the publisher added that they were looking for an “original and entertaining way to engage clients with our brands, while also bringing to life Future's mission of connecting people with their passions.

“We felt that Corporation Pop's virtual studio environment and design capabilities were a great fit to what we wanted to achieve.”

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