Claire Harrison-Church appointed VP of marketing at Asda
Claire Harrison-Church, currently the category business director at Premier Foods, has been appointed VP of marketing at Asda.
Marketing reports that she replaces Chris McDonough, who has left the Leeds-based retailer.
She's held previous senior positions at Sainsburys, Alliance Boots, Yum! Brands and Unilever.
Barry Williams, who is set to take over from Steve Smith as chief customer officer, said: “I am hugely excited to welcome Claire to Asda.
"Her wealth of experience across the retail industry and marketing will be well placed within the Asda family. She will be leading a hugely skilled and professional team during an exciting period in our business and I look forward to her making her mark with us and our customers.”
Harrison-Church said: “I’m delighted to be joining Asda. The Asda brand is very well-placed in the market and I look forward to working with the marketing team to strengthen its position.”
Completing Asda's new-look marketing team is Lizzy Mazzy, vice president of customer relations.
Harrison-Church will focus on marketing strategy and collateral while Mazzy will lead on customer insight. Craig Bonnar will continue in his current role of VP, Proposition.