TBWA\Manchester has unveiled its first Christmas campaign since winning the JD Williams account in May.
The Manchester agency gives the ‘I AM’ campaign – first seen in the autumn – a festive twist with another all-female cast.
The aim, the agency says, is to celebrate a mind-set of “trying something different in a way that entices women to shop with JD Williams throughout the festive period and beyond”.
Lisa Nichols, ECD of TBWA\Manchester said, “It’s a busy time of year for our audience, so we want our seasonal ‘I AM’ campaign to reflect real women, looking and feeling great, whatever they get up to over the festive period”.
