After a spell in the capital, Blair returned to the North last year when he joined Shiver, the factual arm of ITV Studios. Based at MediaCityUK, he looks after Countrywise, wildlife programming with Ray Mears and a number of current affairs series including Tonight and the Martin Lewis Money Show.

Previously he had been ITV’s editor of current affairs with responsibility for programmes such as Exposure and its now legendary expose of Jimmy Savile, and before that he was head of news and programmes for ITV Central and regional director for the Granada, Central and Wales regions.