Parker Design in Cheshire has worked with SolutionsPT on the rebrand and management of the Wonderware Next Generation conference.

The agency was brought in to oversee the creative direction for the 2-day event in Telford.

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Mark Bowers, creative director at Parker Design, explained that they focused on the idea of ‘Seeing is Believing’:

“The concept allowed us to creatively build upon the face-to-face demonstrations that attendees would experience at the event, and connect the manufacturers of today with the future-proof technology of tomorrow in an interesting way. We were excited to have worked with SolutionsPT on the project and thrilled with their response to the brand.”

Parker developed a range of promotion materials, including signage, marketing collateral, a microsite, email campaign and video.

“Parker Design helped us reimagine everything about how we positioned this event for our attendees,” added Sarah Morris, SolutionsPT marketing manager.

“They demonstrated a deep understanding of our requirements and developed a creative approach which enhanced and improved how customers in the UK and Ireland experienced our new range of products.”