Zazzle Media has hired the former head of PR at Domino’s Pizza as its new head of creative communications.

Sarah McGie

Sarah McGie

Sarah McGhie joins the Leeds-based agency, which was last year acquired by Stickyeyes to create what it said was the largest content marketing offering in the country, with forecast group profits for 2015/16 of over £3.5m and a headcount of 140.

Her remit is to “aggressively” grow Zazzle’s integrated PR, blogger relations and social offering by combining traditional creative comms experience with “cutting edge” digital thinking. Zazzle’s clients include Superdry, and The Money Advice Service.

She said: “I am so excited to be part of the Zazzle Media senior team and to take on this newly created role.

“I had been aware of and admired MD Simon Penson and Zazzle for a couple of years and had always thought there was room there to be innovative with a creative PR offering. Now I am in the enviable position of being the one to implement this and throw away the stale ‘this is how we have always done it’ PR rule book.

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“The culture here, and indeed across all of the Stickyeyes group, allows for fresh thinking and encourages creativity and passion.”

McGhie’s role will also see her look to the wider Stickyeyes Group to create a “world class” creative communications offering.

At Domino’s, McGhie was responsible for ROI within the UK and German markets and oversaw consumer, internal, crisis, IR and also worked as key member of the strategic global communications team.

She’d previously worked as head of communications for Charles Wells Brewery.