Liverpool’s Liquid is behind a new tyre brand, which launches next month in Italy.

DAVANTIThe agency was appointed right at the start of the process, becoming involved in every aspect of the look of the brand, from name generation to commissioning photography and creating an advertising campaign.

“Liquid are a crucial part of this project, working with us less as a design agency and more as strategic partners on the project. They bring with them good ideas and a great collaborative spirit. ” said Peter Cross, general manager, Davanti.

Liquid will also be putting together a communications plan for online and offline media ahead of the launch at Autopromotec in Bologna.

“The best projects are produced when both client and agency are in synch. With the trust Davanti have placed in Liquid we have collaboratively created a strong brand with real impact,” added Steve McGauley, creative services director at Liquid.

Davanti is from the Italian word meaning “in front” and this also inspired the strapline: Whatever the conditions, whatever the drive, lead the way with Davanti tyres.