Uber-Logo-blackSupermarket and greengrocer Budgens has appointed Sheffield-based Über to produce its latest in-store and online marketing campaign.

The agency has more than ten years experience in the sector having previously worked with a range of food retailers including Booths, Iceland, and Netto.

The first round of creative work, which is due to go live in early May, will promote Budgens’ summer offering to shoppers nationwide by focusing on quality local produce at affordable prices.

Client services director, Greg Mathews, said: “Summer is a key trading period for food retailers, and an important time for Budgens to shout about its fresh produce and locally sourced food. Our proposed creative aims to encourage shoppers to really taste summer by taking advantage of great offers at their local Budgens retailer.”

Über was appointed following a three way pitch for the campaign. Work will include in-store point of sale and signage, promotional leaflets, press and digital banners.