Democracy has won a competitive pitch to handle the PR for Travis Perkins’ merchant brand.

The Manchester agency has strong relations with the company, having handled a series of branch openings and providing trade and consumer PR to its Scruff Workwear brand for the last 5 years.

“Democracy demonstrated creative ways to engage a challenging to reach audience. They also place great focus on measuring their performance,” explained marketing manager, Lucy Miller.

“This, coupled with the work they have already done with us, gives us full confidence in building a successful partnership.”

Democracy will be handling press relations and producing a series of integrated campaigns ahead of key trading periods.