RMS PR has been appointed by Warburtons following a 7-way competitive pitch.

RMSThe Altrincham agency won the public relations brief to revamp and relaunch “W” the firm’s internal magazine. It will also be designing and developing a microsite and mobile app.

“Warburtons is the second biggest grocery brand in the UK and our appointment is testament to the quality of our consumer PR team and in-house creative, design and digital departments,” said RMS managing director, Ruth Shearn.

“Warburtons loved the creative work and ideas we pitched and also our capability for delivering across multiple platforms, with everything managed within the agency.”

Consumer account director, Caroline Eardley will lead the account, supported by lead creative, Andrew Avery; account executive Rachel Leamon; and head of digital Alastair Fallon.

“RMS demonstrated a thorough understanding of our communications objectives and presented some excellent ideas and creative work,” added Tearmh France, corporate and internal communications manager at Warburtons.