Mason Williams has been appointed by Clevamama to help launch its latest product, a keepsake suitcase and baby record book called ClevaMemories.

The Manchester agency already works with a number of “family” brands, including Tesco’s Mum Of The Year Awards.

The ClevaMemories suitcase

The ClevaMemories suitcase

Suzanne Browne, managing director of Dublin-based Clevamama, said: “As mothers we all want to keep our babies’ and children’s memories alive and most mums have shoe-boxes, cupboards and drawers full of these trophies. The keepsake suitcase is a way of storing all of these treasures in a personalised and fun special place.

“We chose to launch this new idea and product with Mason Williams as they have a very strong family expertise and retail experience handling some of the biggest brands in the UK.”

Sarah Wilson will be heading up the account for Mason Williams with team members based in London and Manchester.