Channel 4’s in-house creative team, 4Creative, has handed over the design of the Educating Yorkshire marketing campaign to pupils of Thornhill Community Academy near Dewsbury.

The reality series is the follow up to the award-winning Educating Essex and hits the screens this Autumn.

However, this time around, the 4Creative team decided to make the marketing campaign part of the children’s education and gave lessons on the principles of advertising and what’s involved in coming up with an idea.

The pupils were then briefed and responsibility handed over to them. “The 400 strong creative department did us proud – A stars all round,” said Chris Bovill and John Allison, heads of 4Creative.

They added that the end results included a “healthy dose of Channel 4’s signature mischief” with several designs chosen for national poster boards as well as digital and press ads, which will all go live on Monday 26th August. A film following the making of the campaign will be released later this week.