CheethamBellJWT has emerged the winner of a four-way pitch to handle the advertising business of the online-only bathroom retailer, Victoria Plumb.
The business was previously handled by Advertising Principles in Leeds.
The media side of the account remains unchanged with Carat in Manchester. The media spend – according to Nielsen – is £2.5m
Victoria Plumb, a subsidiary of the Walker Group (which also owns MFI) is based in Hull. The company claims it has enjoyed ‘strong double-digit growth’ in the last two years.
JWT’s pitch was anchored around its ideas for Victoria Plumb’s Autumn TV campaign and is focused on the retailer’s low-cost offer on account of its lower cost base with no physical showrooms to fund.
David Bell, CEO of CBJWT, said: “Victoria Plumb has a great proposition – quality bathrooms at great prices because they sell only online.
“Our job is to get that message across to the nation’s homeowners in a way that sticks firmly in their memory.”