AegeanThe Greek airline Aegean Airlines, a Star Alliance member, has awarded its UK creative and marketing business to Madhouse Associates following a competitive four-way pitch.

The identity of the other three agencies was not revealed.

Aegean’s media business is managed by Carat Manchester from whom the recommendation to include Madhouse on the pitch list came from.

Madhouse, whose offices are on Deansgate in Manchester, will be handling all the airline’s UK communications and on and offline advertising.

Madhouse has already produced ads for the trade press including TTG and Travel Weekly and consumer ads will be released shortly. The airline operates a Heathrow to Athens service three times a day and has just launched a new bi-weekly Manchester to Athens flight using a two-class Airbus A320.

The Madhouse team first pitched for the account in the summer of 2012 but the decision to award the business to Madhouse was only made earlier this year.

Stuart Hornby, account director at Madhouse, said that his agency had: “significant experience already of working with global clients whose head offices were overseas. We work with Toyota Europe whose HQ is in Brussels and we work with several other clients based in places as varied as new York and Munich so working with the airline’s marketing team in Athens won’t be an issue for us.”

The value of the account has not been disclosed.