It’s pretty common these days in communications webinars and virtual workshops to hear “under no circumstances should you ever respond with no comment”. In interview scenarios this is absolutely true. However, in a small but often very critical number of situations, specifically when responding to media enquiries, it can still be a useful device in the PR toolkit, writes Tim Downs, Director of Aberfield.
Tim Downs, director of Aberfield Communications examines the communications issues surrounding the "Northern Powerhouse."
It’s been just over 12 months since George Osborne first mentioned the ‘Northern Powerhouse’, an idea that rapidly gathered pace and was arguably one of the key platforms that helped the Conservatives achieve an unexpected outright majority in May’s election.
As consumers we’ve been segmented, profiled, prodded, poked and questioned by brands and marketers in an effort to find new ways to inch us ever closer to the point of purchase, writes Tim Downs, director at Aberfield Communications.
But there is one group that, until now, has remained steadfastly stuck in their stereotype and largely on the back burner when it comes to targeted marketing – Dads.
Ahead of this evening’s Tonight documentary, ‘The Rise of Discount Supermarkets’ (ITV1, 8:00pm), Tim Downs, director at Aberfield Communications looks at some of the factors that allowed the discounters to gain a foot hold in the UK and why he thinks the ‘Big Four’ only have themselves to blame.
For so long the champions of everyday low pricing (EDLP), this Christmas the big four supermarkets have been shown a clean of pair of heels as the discounters of Aldi and Lidl have stolen significant market share, writes Tim Downs, Director at Aberfield Communications in Leeds.
At best the experts are predicting that Asda will have held their own and at worst, as with Tesco and Morrisons, will have seen a significant drop – 2.6 per cent and 5.6 per cent in year-on-year sales for the six week Christmas period.
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