New data from market research leader YouGov shows that COVID has changed the way the majority of British consumers shop.
The data comes from a newly released sector report, ‘Consumer goods in a crisis’, which focuses on the fortunes of the FMCG sector.
It shows that on average, 60% of Brits agree they have changed their shopping habits as a result of the pandemic, a figure above the global average. However, around the world, the majority of the consumers surveyed say the same.
The report, intended to be both a benchmark for future research and a useful guide for those working in and around the sector of FMCG and consumer packaged goods (CPG), is based on survey data from YouGov Profiles and BrandIndex in tandem with deep-dive custom research.
