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Wig supplier appoints Avant for PR campaign


PR agency Avant has been appointed to handle the publicity for specialist wig supplier MORAMODE.

The Manchester-based agency, which specialises in fashion, beauty and entertainment, will launch the brand to press and consumers following a successful year for the wig supplier due to salon closures.

Avant’s campaign will include national media, celebrity and social influencer seeding, focusing on building the brand’s reputation as a supplier of premium wigs. The PR activity will involve features in both consumer and trade publications, as well as collaborations with figures who speak about hair loss or are simply interested in experimenting with hairstyles.

MORAMODE is known for its natural looking ‘invisible wigs’, offering a range of styles, lengths and textures, which are entirely customisable. It also offers ready-to-ship wigs, synthetic hairpieces, and deluxe hair extensions.

It joins a roster of beauty and fashion clients for Avant including Nicky Clarke, Cheeky Panda, Phaein, and ADVOCATES.

Ellen Kelly, Director and Co-founder of Avant PR, said: “MORAMODE is offering something unique and innovative to the hair market and we’re excited about working with the brand on getting its message out to both industry figures and mainstream media.”

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