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Vivid lands outdoor clothing specialist Rohan

Rohan specialises in outdoor wear

Sheffield creative marketing agency Vivid is celebrating after securing outdoor and travel clothing specialists Rohan to create campaigns throughout 2022 and 2023.

Rohan has given Vivid a core aim of working together with its internal team to create multi-channel campaigns for its 2022 and 2023 marketing calendar.

Vivid, which has its headquarters in Sheffield, will work with Rohan across all marketing channels and be an extension to its internal marketing and creative teams.

Rohan was founded 50 years ago in Skipton, North Yorkshire, and opened its first store in 1983. It now has 54 shops across the UK.

Vivid managing director Gerry Arcari said: “This is a significant client win as Rohan is a firm that I have long admired. Working with them across all their marketing channels really enables us to build a relationship with the whole Rohan team. Our aim is to excite existing customers with engaging campaigns while attracting new customers across the outdoor and travel sectors.

“Vivid’s primary function as an agency is to deliver profitable and sustainable marketing models for our clients. We closely monitor the results and continuously optimise campaigns to deliver increased ROI. And we look forward to doing the same with Rohan.”

Giles Polito, marketing director at Rohan, added: “Already the quality of ideas for our Autumn campaign have given us great confidence that Vivid are the perfect choice as our creative partner to provide us with multichannel creative campaigns.”

Since 1999, 16-strong Vivid has partnered with clients to deliver brand creation, performance marketing, and digital solutions with real commercial purpose.



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