US growth drives 16% growth and half billion audience at LADbible Group

LADbible publisher LBG Media has reported growth in revenue and EBITDA in its H1 2025 trading update, recording positive momentum across all three of its “core growth lenses,” including its ongoing US expansion.

In the half-year ended 31 March 2025, revenue climbed 13% from £38.9m to £43.9m, while adjusted EBITDA climbed 16% from £10.5m to £12.2m.

The company continued with its US expansion, sparked by its acquisition of Betches in 2023, with key achievements including landing its first $1m US client.

Direct revenues from content and campaigns for brands and media agencies to reach young adults were up 8 per cent, while indirect revenues shared with platforms and partners that place adverts next to LBG Media content on social media and programmatically on its owned and operated websites jumped 17 per cent.

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In total, its global audience increased from 494m at H1 24 to 520m.

LBG Media said it is “mindful of heightened macroeconomic volatility” but added that “the Board remains confident of delivering an increase in revenue of approximately 10% in FY25, as previously indicated,” reflecting LBG Media’s diversified model, momentum from wins in the US, healthy pipeline and audience engagement.

Chief executive Solly Solomou added: “LBG Media had positive momentum in the first half of the year, with a strong revenue, profit and cash performance. This reflects our diversified revenue streams and positive progress in the US, the world’s largest advertising market, where we are seeing demand from global blue-chip brands.

“Today, LBG Media is the UK’s fifth largest social and digital business; reaching 70 per cent of the UK’s Gen Z population. We continue to expand our global social audiences and our brand is recognised as a leading social entertainment brand for young adults. LBG Media’s diversified model, momentum from wins in the US, healthy pipeline and audience engagement support the board’s confidence of further progress in the second half of the financial year.”

LBG Media will announce its 2025 half-year results on 24 June 2025.