United Carpets and Beds has appointed McCann Leeds as its official media buying and planning agency.
Working closely with the flooring and bedding specialist to deliver high-quality media campaigns both on and offline, the team will support the brand’s revamped marketing strategy and ambitious growth plans for the coming years.
United Carpets and Beds is a leading supplier and installer of carpets, vinyl, laminate, wood and tile flooring, and beds with more than 50 stores across the North, Midlands and Wales. Procurement director, Phil Grayson said McCann was chosen for its bold and distinctive approach. He added: “We’re delighted to embark on this partnership with the team in Leeds. We know that their ambition for delivering growth is in line with our own and we’re really looking forward to seeing the results of our work together.”
The win reinforces the team’s dedication to its Full Colour Media proposition, which empowers brands to ‘Stand Against Bland’ by redefining growth and unlocking new possibilities through data intelligence and strategic creativity.
Kevin Murphy, group managing director at McCann Leeds, who leads the media team, said: “We are thrilled to be teaming up with United Carpets and Beds. A desire to get their media performance to that ‘next level’ really aligns with our commitment as an agency to ‘Stand Against Bland’ in our media campaigns. We are looking forward to getting stuck in and delivering some incredible results.”
McCann Leeds launched its UM media arm in 2023 to expand its growing proposition. Olly Sowden, managing director of the agency, added: “With our media offering now in full swing, we’re able to offer clients more comprehensive support – and the latest United Carpets and Beds win represents another important chapter in our growth. We’re so excited to work with such an ambitious brand and can’t wait to see what we can create together.”
