For the second consecutive year, McCann Leeds has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa.
Through a donation of 158 refurbished devices across the McCann Central network, which encompasses McCann Leeds as well as the global agency’s Birmingham office, 3,510 students will now have access to vital IT skills, helping to bridge the digital divide.
Beyond supporting education, the donation also has a positive environmental impact. By extending the life of these devices, McCann is helping to offset 55 tonnes of CO2 emissions – the equivalent of planting 136 trees or offsetting the annual carbon footprint of six people.
This latest contribution builds on last year’s donation of 212 IT devices, which provided 3,816 students with access to technology and learning opportunities.
“We’re proud to continue our partnership with The Turing Trust and see our contributions make a real difference,” said Anil Mangal, head of IT at McCann Central. “Access to technology opens up incredible opportunities, and we’re delighted that our donation will help thousands of students develop the skills they need for the future.”
Noah van der Linde, donations manager at The Turing Trust, added: “McCann’s ongoing support is truly invaluable. This latest donation will allow even more students to learn and grow. We can’t thank the team enough for their generosity and commitment to bridging the digital divide.”
Founded by Alan Turing’s family, The Turing Trust seeks to continue his legacy by using technology to empower disadvantaged communities. Turing is widely regarded as the father of modern computing and he saw IT as a tool for solving immense challenges. He also had a passion for helping others: he funded one member of his foster family to work in Africa and sponsored a Jewish refugee’s schooling during World War II.
In honour of Turing’s altruistic spirit, the trust refurbishes IT equipment, installs a range of educational software and provides it to those who need it most. In the last 15 years it has enabled access to computers for over 252,000 students across Africa, Asia and the UK. With your help and a great deal of hard work, it believes that one day every child will be able to enjoy the transformative power of technology that Turing envisioned.
