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Tungsten creates ambitious full-scale ‘village hall’ set for new Russell Hobbs campaign

Russell Hobbes/Tungsten Media

Tungsten Media has completed an ambitious new campaign for Russell Hobbs, in collaboration with advertising agency partner Ponderosa.

Filmed entirely at Tungsten’s brand-new Leeds studio, the 30-second ad involved building a life-size village hall within the studios, allowing Russell Hobbs and Ponderosa to achieve their desired tone and atmosphere.

Tungsten leveraged in-house lighting, camera gear and an experienced 20+ person production crew to film over two days.

Post-production was also handled by Tungsten’s editing team to meet Russell Hobbs’ launch deadline. The team worked tirelessly through filming and post to bring the dynamic advert to fruition.

The 30-second commercial is now airing across the UK, while Tungsten also delivered impactful promotional still photographs captured on set. Russell Hobbs has provided enthusiastic feedback on the successful advert.

“We thank Russell Hobbs and Ponderosa for entrusting us to produce this ambitious spot from start to finish,” said Andrew Beniston, Tungsten co-founder. “Our integrated in-house capabilities allowed us to deliver a captivating advert on time and on budget.”

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