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Tungsten Media hits 9million for Premier Foods


Tungsten Media has produced a YouTube campaign for the group behind Bisto, Starwood’s and Supernoodles.

So far the series of pre-roll films have notched up 9m views in less than a month.

The Leeds production company worked alongside London agency, The Beyond Creative to film Premier Foods’ Best Restaurant in Town campaign. This featured 6 x 20second ads for Bisto, Oxo, Loyd Grossman, Sharwoods, Ambrosia and Supernoodles.

“These brands are some of the nation’s favourites, so there was a high expectation to live up to. We’re all super happy with the results and look forward to the next challenge,” said Director of Photography and Tungsten co-founder Andrew Beniston.


The team used high-frame rate and motion controlled cameras to bring a sense of “momentum and excitement” to each of the videos. The ads were shot on a fill-sized kitchen set constructed in its Leeds studio.

“This production was the perfect showcase for how even a relatively simple tabletop ad can be elevated by the right tools and a strong vision,” added Simon Sturgeon, Ad Director and co-founder of Tungsten.

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