Manchester-based Brazen has rounded off quarter one with a number of project wins across some of the UK’s best known hospitality, leisure and family brands.
The agency has picked up a hattrick of campaign briefs for Radisson Hotels Group, McArthur Glen (Cheshire Oaks) and Norac Foods.
Following a competitive pitch, McArthur Glen awarded Brazen a six-month campaign brief to mark the 30th anniversary of Cheshire Oaks, UK’s largest outlet shopping destination and a flagship location, which will see a programme of national and regional newsmaking and influencer partnerships, and culminating in a showstopping party to mark its milestone birthday. The campaign will be headed up by retail specialist, Corey Kitchener, and delivered by a team across the agency’s News, Experience and Influence divisions.
Meanwhile for Radisson Hotels Group, it will deliver a series of experiential press and influencer trips to raise the profile of its UK hotel portfolio to UK & international audiences, with each strategically planned around the site’s brand pillars.
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Finally, Brazen is supporting Norac Foods with a consumer and trade PR campaign to grow brand awareness in the UK and encourage trial of its Whaoo! product following a re-brand with a vision is to be the leading snack for active UK kids who’ve earned a treat – trusted by parents and loved by the whole family. Our brand promise is excitement for all, taste for kids (and the family), trust and convenience for parents.
The news follows an exciting period for the business, which recently secured an extended six-figure brief from Sudocrem, meaning Brazen is now the brand’s partner for social, influencer and content production remits, on top of its preexisting PR contract.
The agency became employee-owned in July 2024 after three years of annual growth, which saw the agency grow to almost £6M sales and double in size to a team of 50. Brazen also launched its Jaw To Floor creative proposition, guaranteeing jaw-dropping ideas and impact for clients, and created specialist divisions focussed on delivering services across News, Experience and Influence.
Managing director, Sasha Makel, said: “We’re delighted to have picked up some brilliant campaign briefs for globally and nationally famous brands. All briefs play to our strengths across news, experience and influence and we can’t wait to bring their visions to life.”
