The GO! Network, the UK’s fastest-growing marketing intermediary, has launched The Portal, a “groundbreaking platform designed to redefine how brands discover and engage with leading agencies across all marketing and digital disciplines.”
The platform uses proprietary technology to bring accuracy, sophistication and engagement to the agency search and selection process.
The Portal, says GO! Network, is not a directory, but rather the agency aggregator in-house teams have been asking for. The platform offers brands the ability to search against an unprecedented depth of criteria, aligned to their channels, budgets, audience profile and sector and is available exclusively to brands partnering with The GO! Network on agency search and selection.
“We firmly believe The Portal is a game-changer for agency search,” said Russell Oakley, MD of The GO! Network. “We have been testing and refining this technology for three years, ensuring that is unlike anything else on the market. Its advanced algorithms read and understand client briefs with remarkable accuracy, ensuring brands are presented with agencies that perfectly fit their specific requirements and can browse in-depth case studies that back this up. This brings a new level of precision and confidence to the entire process and is the perfect compliment our existing consultancy model.”
The Portal can be customised to match the look and feel of each brand using it, providing a bespoke experience that enhances usability and engagement. This ensures that brands have a seamless experience that aligns with their unique identity and needs.
For agencies, The Portal offers the perfect platform to showcase their capabilities and body of work like never before. With the ability to publish and promote an unlimited number of case studies, agencies can highlight every detail of their offering and past projects, positioning themselves as ideal partners for prospective clients.
Oakley added: “This is just the beginning. The Portal is version 1.0, and we have ambitious plans to enhance the system as it grows, incorporating even more sophisticated features and collaboration tools to further enrich the brand-agency matchmaking process.”
In tandem with the launch of The Portal, The GO! Network is also unveiling a new tiered membership model for agencies, from which they can access four new services for members:
- Intelligence: Focuses on delivering detailed insights, data, and market intelligence to help agencies refine their strategies and stay ahead of industry trends.
- Expression: Enhances agencies' visibility and thought leadership through content promotion, speaking engagements, and amplified marketing efforts.
- Expertise: Provides access to a range of workshops lead by a roster of industry experts.
- Talent: Offers comprehensive support in areas such as recruitment and development to ensure agencies have the best talent to drive their growth.
The new services launch alongside The GO! Network’s existing Search & Selection service, and mark an evolution from a single-entry point to a more nuanced system, designed to better cater to the needs of agencies.
This evolution emphasises The GO! Network’s commitment to being the leading agency growth partner, providing tailored support and opportunities to agencies at different stages of their growth journey.
“The introduction of tiered memberships and our four new services aligns perfectly with our vision to support agency growth comprehensively,” said Oakley. “Whether an agency is just starting out or looking to scale, our new tiered model ensures they have access to the resources and opportunities they need to grow.”
