Savvy has been appointed as a partner agency of confectionary giant Haribo, which has its HQ in Castleford, West Yorkshire.
Working across the product portfolio Savvy is working in partnership with Haribo to deliver strategic activations for key campaigns and product launches.
Taj Sur, business director at Savvy, said: “We are delighted to be working with HARIBO across their brand portfolio and supporting them on BTL campaigns to continue to drive brand love and rate of sale. It’s amazing for both our businesses, headquartered in Yorkshire with global presence, to come together to deliver best-in-class activations, and we’re excited to create and deliver great campaigns for the Haribo brand portfolio.”
Philip Murphy, head of marketing at Haribo, added: “We selected Savvy to help us with some of our strategic BTL campaigns. Their knowledge of shopper behaviour supported by delivery experience sets them apart. Our first campaign ‘You know you wanna’ drives permissibility across our new range of products and is already live. We are pleased to see the campaign performing well and are looking forward to moving the dial on our future campaigns through our collaboration with Savvy.”
