CELSIUS, the third most popular energy drink in the US market, is pushing its presence in the UK & Ireland market with the addition of four world-class athletes to Team CELSIUS.
Barrow native Bayern Munisch and England Lioness midfielder Georgia Stanway and Sale Sharks and England flanker Tom Curry have signed up as brand ambassadors, alongside Irish Olympic sprinter Rhasidat Adeleke and Arsenal and England star Declan Rice.
“We’re thrilled to welcome Declan, Georgia, Rhasidat, and Tom to Team CELSIUS. As we continue our expansion in the UK, having these incredible athletes on board emphasises our commitment to supporting those who are motivated to achieve their goals.” said Carlotta Cattelani, head of marketing, UK & Ireland, at Celsius.
Stanway, a key player for both club and country, emphasised CELSIUS’ role in her endurance: “Football is a high-tempo game, you need to stay sharp for 90 minutes and even into extra time. CELSIUS gives me the energy I need to help me focus, dig deeper, and fight fatigue so I can perform at my best—whether I’m on the pitch for club or country, or just pushing myself in the gym.”
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Curry, known for his relentless energy on the rugby field despite picking up a hamstring injury as Sale dropped points in a 44-34 defeat against Leicester at the weekend, added: “I’m super excited to join the CELSIUS team as a brand ambassador. Ready to fuel my performance, CELSIUS gives me the energy I need and helps me focus so I can perform at my peak, so this partnership feels like a natural fit.”
In addition to Team CELSIUS, the brand is also partnering locally with the Battle Cancer Challenge and will be onsite at the Manchester, London, and Scotland events in May, October, and November, respectively. This follows a successful outing at Battle Cancer Dublin in March.
The third largest energy drink in the US market, CELSIUS is available nationwide now in major retailers such as Tesco, WHSmith, Amazon, Asda and Morrisons. CELSIUS is produced by Nasdaq-listed Celsius Holdings, Inc.
