On November 4th, Prolific North and CreativeRace tackled the question of what brands should be asking their agencies about digital PR in 2021 at a dedicated webinar.
The morning event also featured a case study from the MD of personalised clothing retailer Banana Moon, who provided a client-side perspective to the discussion.
Speakers
- Matt Jones, Head of Outreach, CreativeRace
- Alex Grace, Managing Director, Banana Moon
The discussion kicked off with an intro from the event’s chair, Prolific North Editor David Prior, before handing over to Matt Jones, who provided an overview of what CreativeRace does, in particular its performance team.
Jones said he’s seen the media landscape changing first-hand over the past decade – his experience spans securing industry and trade publications, as well as coverage in more “vanity” titles.
