Stockport-based creative agency IPOS, which has worked with some of the world’s leading retail, fashion, cosmetic and homeware brands including Converse, Crocs and Doc Martens over the last 18 years, has launched a major restructure following the acquisition of content creator management agency Field Mangement.
The agency will now operate across four key pillars – IGNITE, CREATE, ENGAGE and ACTIVATE – as outlined on its new website.
Retail expert Tim Nash, who brings with him over 20 years’ experience delivering visual concepts for global brands, has joined as head of IGNITE, which will provide strategy, research and insights. Tim has worked both in-house and agency-side for brands and has become a leading voice for the future of the industry, alongside curating Shop Drop Daily – a platform featuring the world’s most innovative retail brand concepts.
Field Management, a content creator management agency that supports and manages online talent and brings brands and content creators together, has become part of IPOS and founder Izzy Field is now working as head of ENGAGE to unite brands and content creators and help to amplify and promote campaigns.
CREATE, headed up by creative lead Scott Waldron, will help brands to develop stories, creative concepts and assets, while ACTIVATE, led by project leads Alex Hulston and Phil Moffett, will ensure efficient rollout of designs and concepts from production to installation, both in-store and for events.
Samm Lloyd, founder of IPOS, said: “We’ve been busy working behind the scenes for several months developing the new strategic direction of IPOS. Over the last 18 years, we’ve been proud to work with many leading brands, but we have greater ambitions to work at a deeper level with our clients. Our new structure ensures that strategic insights underpin the creative projects we develop for our clients.
“Through our new appointments and structure, our innovative ideas for bringing brands to life can now be featured across different channels, including digital content creators. The way consumers interact with brands has changed dramatically, and with the acquisition of Field Management, the appointments of Izzy Field and Tim Nash, alongside our updated ways of working with clients, mean we’re in an extremely strong position to help brands blaze a trail.”
