The panel for this month’s webinar looking closer at the findings from the recent International Media Consumption Report by YouGov has been revealed.
Channel 4 Head of Nations & Regions Sales, Ewan Douglas; Havas Media Manchester MD, Stuart Lunn; and Sector Head of Media at YouGov, Jules Newby, will come together at the webinar on March 25th to investigate some of the white paper’s conclusions further.
YouGov released their International Media Consumption Report 2021, which can be downloaded here, last month. It shows how drastic the changes in behaviour have been among media consumers in the past 12 months.
It takes a national and global look at how people have changed how they watched, listened, read, and socialised since March 2020, providing valuable conclusions for media buyers and media owners hoping to understand audiences better this year.
