For over a decade, Prolific North’s Top 50 Digital Agencies ranking has been the definitive benchmark for digital excellence across the North of England.
The wait is nearly over. On Tuesday, July 15, we’ll reveal the full list of integrated agencies that made the cut for 2025. But what goes on behind the scenes to compile one of the most anticipated industry rankings of the year?
Over the coming days, we’ll be diving into the data and sharing some of the standout – and perhaps surprising – insights from this year’s research. From new entrants shaking up the order to the wider economic impact of the sector, there’s plenty to uncover.
👉 Need a refresher? Revisit the 2024 Top 50 Digital Agencies ranking here
Karl Holbrook, Consulting Editor of Prolific North, said this year’s list paints a compelling picture of a sector navigating headwinds with confidence. “This year’s results have been surprising on several fronts, but what really stands out is the incredible resilience and strength of the sector,” he said. “Our Top 50 list is a snapshot of the wider industry, and as our readers know, the creative sector faces significant headwinds. Yet, this research shows businesses are tackling those challenges head-on.
“We’re fortunate to have such outstanding agencies across the region, and we’re excited to reveal the full ranking soon. In the meantime, we’d love to hear your predictions for the coveted top 10 – as well as your views on the key strengths and challenges shaping the industry.”
READ MORE: Prolific North’s Top 50 integrated agencies 2025
As always, Prolific North has partnered with long-term research experts Mustard to deliver a ranking that is independent, confidential and data-driven. Every eligible agency is considered, with Mustard analysing a range of financial and operational metrics to build the final list.
Robyn Mason, Research Manager at Mustard, explained: “Each year, we carry out an in-depth assessment of the North’s digital agency landscape and 2025 was no exception.
We considered over 100 agencies from across the North, either through direct outreach or by agencies putting themselves forward to be included.
“The final Top 50 is determined using a weighted scoring system based on a combination of key metrics including turnover, profit, year-on-year growth and headcount.
The rankings are based on data offering a clear and balanced view of each agency’s scale and stability, rather than just relying on perception or reputation.”
This year’s list reflects a digital economy evolving in response to shifting demands. Richard Walker, Director at Mustard, said: “This year’s rankings suggest a sector entering a new phase that’s not defined by explosive growth but by strategic consolidation for most. Whilst growth in terms of turnover has slowed, we’re seeing stronger balance sheets, steady profitability and leaner operations – signaling that our northern agencies are focusing on becoming more efficient, financially disciplined and focused on sustainable performance. Top players are adapting to shifting client demands, economic pressures and technological change to create a more resilient digital economy in the North.”
So who will claim a coveted spot in the top 10 this year? While we’ll keep our cards close to our chest until July 15, history tells us there’s often some major reshuffling in store.
It’s worth remembering: this isn’t just about who’s biggest or most profitable. The Top 50 is built using a consistent, transparent methodology designed to reflect all-round performance – and it’s stood the test of time.
Last year, Kinesso topped the list, followed by IDHL in second. Visualsoft, Open Partners, and Leeds-based 26 rounded out the top five. As expected, Leeds and Manchester dominated the top 10 – but will we see a broader regional spread this year?
Find out next week when we reveal the full Top 50 Digital Agencies of 2025 – and stay tuned as we share insights, reactions, and spotlights on standout performers.
Research partner
