Manchester agency LABEL PR has been appointed to handle all UK PR relations for footwear and accessories brand Gola.
Following a competitive pitch, the agency has been tasked with promoting Gola’s product range with press and influencers.
From June 2022, the agency will also be responsible for creative launches, events, consumer public relations and managing all press office activity, including day-to-day media and VIP enquiries, and sample management.
Donna Hill, Digital and Marketing Director at Jacobson Group, parent company of Gola said: “We’re excited to begin working with LABEL PR who demonstrated an in-depth understanding of our brand and customer throughout the pitch process.
“The team, led by Almina and Jessica, will be at the forefront of the brand’s PR for the remainder of the SS22 season and in earnest from AW22. We look forward to the new chapter with LABEL PR who will work as an extension of the Gola team.”
The agency has a client roster with global brands including Regatta Great Outdoors, Regatta Professional, Bravissimo and Missguided Beauty. The agency’s influencer management division has worked with talent and brands across campaigns for Disney, Phillips, LEGO and Very.
