Visit Leeds has appointed ilk to handle its public relations and content.
The Leeds agency won a competitive tender process for the contract, which is aimed at enhancing the organisation’s digital footprint and attracting tourists to the city.
“We’re always so pleased to win a new client, but to be appointed as the chosen agency by our city’s DMO is truly something special, and a real testament to our work here in Leeds,” said Rob Jones, Senior PR and Social Director at ilk Agency.
“Nobody knows the city better than those that work within it, and we’re really excited to be shouting about everything that Leeds has to offer, especially at a time when encouraging footfall to the city will be more crucial than ever.”
ilk has already been working with the Destination Management Organisation (DMO) on its new website, as well as new sites for Conference Leeds and Invest Leeds.
It will now create a series of campaigns to showcase the city and surrounding areas.
