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Peninsula goal to become Google of Human Resources


Manchester-based Peninsula has launched a specialist search engine as its seeks to become the “Google of HR.”

BrAINbox is a free search engine, which it says contains more than 7000 “accurate, instant answers” to any HR question. It combines Artificial Intelligence with employment law and HR.

“We’re always looking for new ways to support small business owners. BrAInbox is our latest tool to help make their life easier,” said Kate Palmer is HR Advice and Consultancy Director at Peninsula.

“Busy employers don’t always have the time to stop and pick up the phone to get advice; being able to type in a question and get an instant answer will save them precious time and worry.”

High risk enquiries are flagged up to Peninsula advisers and clients are guided to complex case handlers to discuss specific cases.

Users can also rate the usefulness and relevance of the answers they receive, to help improve the functionality of the search engine.

“We aim to provide the best advice, quickly and easily for HR professionals worldwide,” continued Palmer.

“Getting the wrong advice and misinformation can put businesses at risk of costly claims. The technology used to develop and run BrAInbox means that even with ever changing legislation, business owners will always have reliable, accurate and free HR advice and answers right in the palm of their hand, anytime they need them.” 

Peninsula is one of the largest HR consultancies, advising over 100k companies around the world.

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