We’ve had a wide range of fascinating insights for our survey designed to inform the discussion at next week’s roundtable in association with Accord Marketing, ‘The over-50s market: underrepresented or misrepresented?‘
The mature market is notably less visible in advertising and marketing, and while marketers target Millennials with all their efforts, a valuable and sizeable portion is being left behind. That’s why we’re working with Accord Marketing to create an engaging roundtable discussing how brands can represent over-50s more fairly.
The survey, released recently, hopes to add an interesting dimension to the discussion – gathering inputs from professionals across the North, and drawing unique conclusions about how people think over-50s are marketed to.
To get the best range of feedback from our readers, regardless of their age or specialism, we’re extending the survey deadline until September 9th. Tell us what you think for the opportunity to win a £100 Amazon voucher courtesy of Accord Marketing.
Manchester’s Accord Marketing focus on joined-up marketing, and are focused on properly reaching over-50s, of which there are around 23 million people in the UK.
The roundtable promises to be well-attended by brand representatives from across the region, who will engage in healthy discussion, collaborate and come to interesting conclusions. It will be photographed and written up by one of Prolific North’s team of journalists and published soon after.
