A gaffer from Bury and an artist from Manchester are among the stars of ScreenSkills’ latest ad campaign, which launched in cinemas nationwide over the weekend.
The second Find Your Future campaign seeks to introduce cinema audiences to the broad range of career opportunities available in the UK’s booming production industries by telling the stories of those who have used existing skills to transfer into the film and television sector, focusing on roles which prove to be challenging to recruit, and mid-to-senior grades.
The campaign is made up of seven short films featuring recent beneficiaries of ScreenSkills programmes, delivered as part of the BFI Future Film Skills strategy and supported by National Lottery funding.
The films chart their successful progression within the industry, or their transition from different vocations. The campaign will run in national cinemas including Odeon, Vue and Cineworld, social media and online for three weeks.
Featured trainees include Andy Lowe from Bury, a gaffer who completed the Leadership and Management for Film Professionals course and Mel Cummings, a concept artist from Manchester who completed a ScreenSkills mentorship programme which helped her realise her skills were perfect for film.
