Manchester-based production agency N0RTH has produced campaign stills, video interviews and social media content for the Go Outdoors X Mind #HatsOnForMind campaign which aims to raise awareness and revenue for Mind charity.
Fronted by celebrity ambassadors and outdoor enthusiasts Helen Skelton, Sean Fletcher, Julia Bradbury, Gethen Jones and David Seaman, Go Outdoors has partnered with the charity for the second year in a row for their #HatsOnForMind campaign.
Last year saw the campaign raise £217,000 with 100% of all sale profits going directly to Mind charity, through selling a bespoke range of branded hats and coordinated flasks. Both brands share a belief in the positive impact the outdoors can have on our mental health, and they’re back again to prove it!
This latest project continues the ongoing media production partnership between N0RTH and the JD Sports Group of Outdoor Brands, who have continued to work together on their high profile productions.
Capturing content featuring 5x celebrity and 5x Mind trust volunteers within a single day required N0RTH™ to plan and execute a seamless 4x concurrent shoot setup with 4x independent shoot crews from creative talent agency ME agency.
“Our continued growth with JD Sports Outdoor team has enabled us to deliver high caibre photo production in the North of England” said Samuel Moore, executive producer and company director.