North PR has been appointed as the retained PR agency for Emmi UK.
Emmi is Switzerland’s largest milk processor and owns the Kaltbach, Onken and Emmi Caffè brands.
North’s role will be to work with its UK team to to raise awareness and build brand recognition for Emmi’s UK cheeses – Kaltbach, Bettine, Raclette and Fondü.
“We have admired – and enjoyed eating – Emmi’s cheeses for years, so it’s a cheese dream come true to be working with them,” said Vickie Rogerson, Founder and MD of North PR.
“Its Le Gruyère AOP Kaltbach cheese is one of the best in the world. It has a unique aging process which takes place deep in Emmi’s Swiss sandstone caves under the watchful eye of its Kaltbach cheese cave masters. What a wonderful story!
“We are cheese experts, so we’re excited to curate some fondue-tastic campaigns for Emmi’s brie-liant cheese brands.”
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As well as crafting cheesy puns, the Leeds food and drink PR agency will manage a dedicated press office across trade and consumer sectors, a creative events programme and brand partnerships.
“North PR’s expertise in the cheese sector is truly exceptional, and their passion for the industry is inspiring,” added Amanda Burningham, Brand Acceleration Lead at Emmi UK.
“Their thoughtful and creative response to our brief perfectly aligned with our ambition to grow the specialty Swiss cheese category and share the authentic stories, experiences, and craftsmanship behind our wonderful cheese brands. They’ve transformed this vision into dynamic, culturally relevant creative activations that we are excited to bring to life together.”