Newcastle-based New Horizon Marketing and Advertising has renewed its strategic partnership with Michelin Connected Fleet, a division of the Michelin Group that provides connected fleet management solutions.
The partnership aims to further strengthen the global visibility of Michelin Connected Fleet through organic and paid search, following successful implementation in the UK, France, Spain, and Germany. New Horizon will develop fresh strategies for markets such as LATAM and EMEA, building on their relationship which began in 2020.
New Horizon Marketing has already played a pivotal role in supporting the online development of Michelin Connected Fleet, leveraging its expertise in SEO and PPC to increase brand awareness, generate leads, and foster customer engagement, resulting in expanded market presence and rewarding business opportunities for their main associate.
Joaquin Morales, CEO of New Horizon, said: “We are delighted to continue this partnership. Working with Michelin Connected Fleet has been an incredible experience, and we are eager to help them achieve their growth goals. Our renewed partnership is a testament to our dedication and shared success.”
A spokesperson from Michelin Connected Fleet added: “We are confident that New Horizon will remain an integral partner as we expand globally. We look forward to working more closely with Joaquin and his team to amplify our strategies.”
New Horizon signed its most recent UK agreement with Michelin Connected Fleet just over a year ago, although Morales and his wife and co-founder Guayarmina had previously worked with the company in Spain where it first launched.
