MoneySuperMarket has released the latest version of its Get Money Calm campaign. The Money Calm Bull TV commercial breaks today, supported by a multi media campaign.
Created by Engine, it opens with the bull walking through a china shop, before being faced with everything from Morris dancers, to the end of the world – all the while remaining calm.
“It’s been just over a year since we relaunched our brand and we know we have a powerful platform in Get Money Calm. The campaign is about communicating the universal, wonderful feeling of calm you feel when you know your bills are under control with MoneySuperMarket,” explained Lloyd Page, Marketing Director at MoneySuperMarket.
“The campaign is just part of the story. The new experiences and personalised tools we’ve launched are about helping customers save money in more ways, showing we’re a place customers can trust to help with all their financial needs, rather than a one-off solution to the annual problem of car insurance or energy switching.
“The new campaign sums up that feeling in a more powerful and distinct way than we have done before, allowing a far greater consistency in our execution.”