MiHiepa, the Manchester-based VR tool for elite footballers, has secured “significant investment” from US venture firm Channel Mark and opened a New York office.
Brendan O’Shea, COO of Channel Mark, said: “We have been impressed since the very first time we saw MiHiepa 10 months ago, and after meeting the team behind the product we felt compelled to make a more solid partnership and investment. We believe this space is poised for very significant growth.
“With 22 million registered soccer players in the US and four million registered with the US Soccer Federation this is a big opportunity, literally and figuratively.”
Adam Dickinson, Development Director for MiHiepa, added: “We’re excited about the opportunities working with an investment partner such as Channel Mark brings. Not only will MiHiepa now have an established base and employees in the USA, we will also benefit from the knowledge and contacts their high tech team bring with them.
“This now enables us to have a foothold, and most importantly constant presence in the rapidly developing and innovation receptive U.S. Soccer Market.”
MiHiepa has also launched a new product called Rezzil, which is aimed specifically at the academy market.
Rezzil Academy comprises four key drills that simulate real-game pressure. The product will launch in North America from MiHiepa’s New York office which has opened as part of the investment deal with Channel Mark.
