Following the finale to this season’s Welcome To Wrexham, Meta Quest has unveiled a 3D virtual reality activation of the promotion celebration.
Meta Quest is the official mixed reality partner of the high-flying, Hollywood-owned club. It will be the official back-of-shirt sponsor for the 25/26 season.
The Wrexham AFC x Meta Quest: Immersive Promotion Celebration is captured in 180 degrees with 6 camera angles, to transport viewers to the moment when players and backroom staff gathered at the stadium, to mark the historic back-to-back-to-back promotion. This didn’t appear in the Disney+ series.
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Fans can toggle between perspectives or watch the director’s cut version.
“We’re committed to pushing the boundaries of immersive storytelling and bringing fans closer to the action. Our Meta Quest partnership with Wrexham A.F.C. is a perfect example – using VR, we gave fans front row access to one of the team’s most intimate moments: their promotion celebration,” said Shachar Scott, Reality Labs Marketing VP at Meta.
“Our new ad spot airing during Welcome to Wrexham brings that experience to life and shows how VR can let fans be part of these moments they’d normally never get to see. It’s about more than watching – it’s about feeling connected and redefining the way people experience sports.”
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“Our job at Maximum Effort is to bring people together in fun and unexpected ways,” explained Ricky Engelberg, Head of Sports at Maximum Effort.
“The partnership between Wrexham AFC and Meta Quest allows fans to be transported to one of the most magical places in the world…a promotion celebration in Wales all from the comfort of your living room. Sadly we couldn’t figure out how to provide Welsh Rarebit yet thru beaming.”
The experience is available via Xtadium on Meta Quest.
