Jaywing has been appointed by Merrell following a competitive pitch process.
The marketing agency will provide organic social media support, content creation and community management for the outdoor, hiking and running footwear brand.
Concentrating on the brand’s Instagram and Strava channels, Jaywing has been hired to help them “cut through the noise with creative and impactful content.”
“Jaywing demonstrated a genuine enthusiasm for Merrell, which we immediately appreciated,” said Zoe Gooderham, Digital Marketing Executive at Merrell.
“The team consistently exceeds expectations and produces work of exceptional quality”.
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Jaywing has already started work, by supporting Merrell’s Urban Hike event in London. This saw them capture content for its EU social media channels.
“We’re so excited to collaborate with Merrell and bring our creative expertise to the forefront of their social media strategy. By crafting authentic and engaging content, we aim to elevate their brand presence and deepen their connection with a passionate audience, broadening their appeal amongst younger consumers and making hiking more accessible for all,” added Ryan Dean, Organic Media Director at Jaywing.
“As our partnership evolves, we’re eager to explore new platforms, amplify product launches, and support Merrell’s continued growth in the outdoor footwear space.”
